Science of Sales & Marketing

University of Leicester (UK) and Doritos working together on a joint project to create and broadcast the first spot for aliens. It would be quite fun and makes us wonder who might be the target of all GRP’s broadcast while searching in the cosmos for alien consumers located approx 42 light years from the Earth. “The message is being pulsed out over a six-hour period from high-powered radars at the EISCAT (European space station) in the Arctic ” [Read More]

Professor Darren Wright states that “everything is going as planned” and that will be “an historical moment for it is the first time that we will broadcast a message to the space, far beyond our Solar System.” In fact, the target is possibly alien consumers that might be living in a solar system 42 light years from the Earth.

Doritos also launched an interactive contest in the UK, where the winner can get the chance to send their idea into space. Just a crazy idea!

Mitch Kapor and Philippe Bossut from Linden Lab (second life ) experimenting with a prototypical interface that demonstrates the possibilities for operating Second Life “hands free” without a mouse or keyboard. It can interact with its virtual world using a Webcam 3DVsystems as comfortable as using a webcam. There is the possibilities to track user’s body gestures and navigate and edit them within the environment. The prototype initiative are still very experimental however it could be interesting to interact and appeal the virtual world with online expression standing 5 feet from the keyboard. Mitch Kapor talk about such possibilities.
Produced by KEI Creative:
Eric Wong
Sean Aquino
Trevor Parham

The way traditional media is shaping toward interactive world, it is the time for all size companies to take some new initiative by adding social media into their marketing mix, since the consumers need to be engaged more meaningfully using entertainment through interactive marketing approach. The new media enter our lives faster than ever before, the consumers of interactive world need excitement and attention grabbing content blended with entertaining stuff.

You need to experiment with different ingredients to find a way to broadcast your cohesive brand message which can endure connection to your consumers since consumers are usually connected to entertainment-oriented society and becoming more and more interactive in their preferences. The concept of this approach should be call on attention, to invite consumer to interact rather than bombarding with advertisements. You can use couple of interactive vehicle to interact with your consumers.

Interactive vehicle;

Blog: Blogs are interactive in nature; it is right tool to share your brand story. You can seek direct feedback from consumers to improve their products or services, and let your content travel easily through syndication of content via rss feed.

Videos; Streaming video is cost effective vehicle to broadcast yourself, put on presentation & demo products or tell a story that can create viral advertising about your product or services.

Few more interactive marketing vehicle you can use;

* CD-ROMs
* Kiosks
* Podcasts
* social networking sites ( facebook, squidoo, stumbleupon etc)
* Local cable/ radio spots
* POS displays
* Digital signage

* 3-D advertising
* Advergames
* Netvertising images

The Bottom Line

To get success in the interactive world it’s not just enough to excel at one thing, you need crucial insights on the use of cutting-edge techniques and go on experimenting many things to create a lot of buzz, you need to develop new marketing programs, capture the essence and go on experimenting with new media to reach specific audience.

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Facebook has initiative that communication travel not from the brand to the consumer but from the consumer to his or her friends and family. Meet Mark Zuckerberg, founder of one of the best social networking website, Facebook and know what making facebook so popular.